PNN/ Srinagar: This is the first of its familiarization trips planned for the year 2022.The purpose of this FAM trip is to promote the destination and showcase the unique experiences in Kashmir with a specific focus on family, safety and affordability. It also aims to highlight the stringent safety measures undertaken in the J&K in relation to COVID-19 and to ensure Kashmir is a safe haven for travellers.

These leading travel agents team arrived today from Maharashtra, India with the aim to promote the Kashmir with supporting coverage in their respective travel associations in Maharashtra and across.

The FAM group is hosted by many top class hotels in Kashmir to start with The Orchard Retreat & Spa, Radisson Group – J&K, Regenta by Orchid, The Khyber Himalayan Resort & Spa, Shaw Inn where they will experience activities like hotels, family activities, wellness activities, sustainable initiatives implemented by the properties, tasting signature cuisines at restaurants, shikara Rides, houseboats and other such unique experiences. Above all, it’s also supported by JK Tourism in every possible way to make sure they have end to end experience of the entire valley. The acble car corporation in Gulmarg hosted them with Gondola tickets to experience the USP of Gulmarg.

With the focus on this FAM, Kashmir will achieves the remarkable milestone of receiving maximum tourist in the upcoming summer season. The inaugural function hosted by The Orchard Retreat & Spa, Srinagar along with the guest of honor Hoteliers Club Chairman Mr. Mushtaq Chaya other tourism players welcomed them for the next 7 days of tour.

Shafi Shiddique